Published: Thu, June 01, 2017
IT | By Jonathon Greene

Apple Reportedly Manufacturing Siri Speaker with Surround Sound, But No Screen

Apple has invited developers to its annual WWDC conference next week, where it is expected to also introduce new versions of iOS and OS X. However, industry sources have told Variety that the company likely won't show off a new version of its Apple TV device until later this year.

Apple Inc. shares were trading at $152.76 per share on Wednesday afternoon, down $0.91 (-0.59%).

Apple's answer to the Amazon Echo lineup and Google Home has advanced to the manufacturing stage, according to Bloomberg.

Apple's Siri Speaker (an unofficial name) would have surround sound, integration with Apple devices, and no touch screen.

We have already heard a lot of rumours and half baked reports about the smart speaker. A speaker may help keep customers loyal to service products such as Apple Music, a subscription music streaming offering that costs $10 per month.

Apple SVP of worldwide marketing Phil Schiller went to address the importance of a screen. Apple CEO Tim Cook has stated during the past few earnings calls that he expects Apple's services business to reach the size of a Fortune 100 company within the next few years, offsetting flagging hardware sales. The device, which will take on Amazon Echo and Google Home, will give Siri a physical embodiment within the home. However, the speaker may not be ready to ship to consumers until later in 2017. Apple last updated the 9.7-inch iPad Pro in March 2016 and hasn't refreshed the larger 12.9-inch model since its November 2015 debut.

The speaker would not only be louder and crisper-sounding than its rivals, according to the rumor, but would produce virtual surround sound. The iPhone seller also reportedly has considered including sensors that measure the environment's acoustics and automatically adjust audio levels. During the conference, Apple provides developers with new software development kits (SDKs) used to build new apps and services for upcoming software releases. Users will be able to book an Uber or send WhatsApp messages, the report suggests.

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