Published: Fri, June 30, 2017
Medicine | By Rogelio Lindsey

European Commission Slaps A 2.4 Billion Euro Fine On Google

European Commission Slaps A 2.4 Billion Euro Fine On Google

It has been imposed on Google by the EU's competition regulators after it found that Google had abused its dominant position in Search in order to push its own shopping ads over rival services, such as price comparison services. Due to the USA tech giant's dominance in online search, the commission found that the way Google favoured sponsored results from it own Shopping service provided the firm with an unfair advantage over alternative price comparison and shopping websites.

In her announcement of the Google decision, European Union antitrust chief Margrethe Vestager stressed that dominant companies have special "responsibilities" not to hinder competition-in their own market or any other.

Google has not decided whether to appeal the decision, and it may be only the first shot in what could become a serious conflict between tech giants and the governments that allow them to operate.

As part of its decision, the European Union ordered Google to treat rival comparison-shopping services equally in its search results, but it left it up to Google to figure out how.

It is the biggest regulatory setback for Google, which settled with U.S. enforcers in 2013 with a requirement to stop "scraping" reviews and other data from rival websites for its own products.

She said that Google abused its market dominance as a search engine.

Googlesaid that they will continue to engage constructively with the European Commission and they believe strongly that their innovations in online shopping have been good for shoppers, retailers and competition.

A statement from Google says: "We respectfully disagree with the conclusions announced today. We will review the Commission's decision in detail as we consider an appeal, and we look forward to continuing to make our case".

Google's General Counsel also noted how some businesses tend to do better than others across industries, possibly implying that the EC shouldn't be punishing companies that adapt to contemporary technologies and demands faster than others. She said that there were many exchanges with Google to hear their views. "And advertisers want to promote those same products", the company statement said.

Although the European Commission has reached its final verdict against Google, the search giant has not given up its fight.

When internet users search for a product online, Google often shows them a bunch of ads that seem to relate to the search. In its Form 8-K filing, which is a report of unscheduled changes at a company that could be of importance to its shareholders of the Securities and Exchange Commission in the US, Alphabet appears to have accepted to pay the fine.

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