Published: Wed, July 12, 2017
Sci-tech | By Javier West

Facebook's Oculus slashes price of VR headset and controllers in summer sale

Facebook's Oculus slashes price of VR headset and controllers in summer sale

You do need a PC capable of running the Oculus Rift - with several recommended options available on the Oculus website - but the rest of the required hardware comes bundled. We've always said that our goal for now is driving VR into as many hands as possible, and then in the long run we intend to monetize that as an ecosystem, as opposed to a pure hardware play.

Oculus VP of content Jason Rubin told Business Insider that the Rift's reduced price is meant to attract less avid gamers who are reluctant to spend a lot of money on high-end VR. The headset alone initially launched at $599 past year before seeing its first price drop in March to $499. More VR content and lower prices make the Rift a more attractive proposition, and Oculus says that more VR games from heavyweight publishers such as Epic Games and Ubisoft are also in the cards.

This is the second time, Oculus is getting a significant discount.

Oculus is cutting the combined price of its Rift headset and Touch controllers to $399 for six weeks beginning on Monday, said Jason Rubin, Oculus vice president for content.

The VR unit also suffered a big legal setback in February, when video game publisher ZeniMax Media Inc successfully sued Oculus for copyright infringement, winning a $500 million legal judgement.

Why the sudden price cut?

That's in contrast to the SteamVR-powered HTC Vive, which is still sold for a profit at its post-Brexit price of £760. You can pick up the pair of them for just $399/£399.

But now, with this temporary price drop making the Rift and Touch literally half the cost of the Vive, picking the bulkier, more developer friendly device will be that much harder to justify for regular users who are new to VR. Those price cuts were made as the Rift reached its first birthday. Oculus in March discounted the same bundle to $598, and now it's even cheaper.

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