Published: Tue, September 12, 2017
World Media | By Shelia Harmon

Google Takes Fight Over Record Antitrust Fine to EU Courts

Google Takes Fight Over Record Antitrust Fine to EU Courts

For its part, Google was found guilty of misusing its search engine to promote another service, "Google Shopping", previously known as Google Product Search and Froogle, causing traffic drops of up to 90 percent for its competitors.

Google faces a further fine amounting to 5% of the average daily global earning of its parent company Alphabet (NASDAQ:GOOG) if it continues its practices after the deadline.

The company has submitted plans on how it plans to stop favouring its shopping service and these are now being reviewed by Brussels.

It took Intel the best part of eight years to obtain Wednesday's judgement, and the case isn't over yet, so Google is likely have a long legal battle ahead of it.

The EU competition enforcer will defend its decision in court, a spokesman said. The company declined to give further details of its appeal.

European Union judges are the ultimate arbiter of European Union antitrust regulators who've often received support for their attempts to curb large companies' behavior.

Google has already said it will comply with the changes to vertical search that Brussels requested, and has until September 27 to explain how it will put these into practice.

In an interview with AFP, Europe's anti-trust chief Margrethe Vestager last week said some of that proposal "pointed in the very right direction", but could only be judged once in effect.

The EU is also investigating whether Google tried to squeeze out its rivals in online search advertising and through its Android mobile operating system.

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