Published: Tue, October 31, 2017
IT | By Jonathon Greene

Apple Breaks Losing Streak In China With iPhone 8

Apple Breaks Losing Streak In China With iPhone 8

However, Canalys is skeptical that its forecast of nearly 40 percent growth in iPhone units in China is sustainable.

Smartphone shipments grew sharply in the world's now second largest market between July and September 2017, but China just reported its second consecutive year-on-year decline, nonetheless comfortably topping India as the mobile industry's single busiest country. OPPO was just a million units behind Huawei and a mil ahead of Vivo, snatching a solid 18 percent slice of the pie despite technically registering a shipment drop from Q3 2016.

Apple's declining streak in China, however, has come to an end as sales soared 40 percent from 8 million units a year ago to about 11 million units in the third quarter - Apple's best performance in China in the last eight quarters. The report stated that the mix of the iPhone 8 series at launch is also higher than the corresponding mix of the iPhone 7 series at launch previous year. Market research firm Canalys reports that the iPhone 8 helped Apple's smartphone sales rebound in the People's Republic. Earlier this year, the company promoted Isabel Ge Mahe to a new position as Apple's vice president and managing director of greater China, reporting directly to Cook and Chief Operating Officer Jeff Williams. Ultimately, Apple believes China sales will return to growth. Mr. Jia stated that even though the device would launch this week, the pricing structure and supply issues will restrain growth. He says that Apple most likely will not be able to duplicate its Q3 results in Q4 even with the upcoming launch of the Apple iPhone X. Though Mo feels that the iPhone X will enjoy a healthy market status, its popularity won't help Apple in the short-term. Xiaomi and Apple round up the top 5 this quarter.

Apple, which reports fiscal fourth-quarter financials on Thursday, typically breaks out revenue by region, but for the number of devices sold, it provides only a global figure.

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