Published: Wed, October 04, 2017
Sci-tech | By Javier West

Microsoft calls it quits on Groove Music

Microsoft calls it quits on Groove Music

However, as is the way with such shutdowns, Microsoft was keen to pitch it as a terrific opportunity: "Groove Music is excited to announce that we're partnering with Spotify to bring you the world's largest music streaming service". From next week, an update to the Groove Music app for Windows 10 and Xbox One will enable customers there to move their music. First you launch the latest Groove app version from the Windows Store or Xbox One. In May this year, Microsoft announced that its Windows 10 operating system had 500 million active users, up from 400 million in September 2016 with ambitions to reach 1bn in the next couple of years.

The company has struggled to create a music service to match the popularity of rivals such as Spotify, Google Play Music and Apple's iTunes.

KitGuru Says: Groove Music didn't seem particularly popular, so I'm not too surprised to see Microsoft shut it down. Microsoft will also begin recommending Windows users to try Spotify to stream music. However, Pandora does not truly compete with services like Spotify because the former has still not been able to convert its free users into paying customers.

With music streaming services in large supply and at low cost, the competition has become too much for Microsoft's Groove Music service.

Microsoft is calling it quits on its streaming music service.

All Groove Music Pass content will be unplayable. Music Pass subscribers can also get a prorated refund (or 120% of said refund in the form of a Microsoft gift card) should their subscription extend past the December 31, 2017 deadline. But the efforts did not turn out well and Microsoft is finally giving up on Groove Music and moving its customers to Spotify.

Purchased music remains playable in the Groove application. But Spotify has a neat feature which lets you download all the music in a playlist on your phone for offline playback, even if they are locally stored on your computer.

It will not, however, be migrating playlists, so you'll probably be wanting to think about how you're going to recreate those.

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