Published: Thu, October 05, 2017
World Media | By Shelia Harmon

United States election: Facebook reveals 10m viewers saw Russian political ads

United States election: Facebook reveals 10m viewers saw Russian political ads

Facebook explains in its blog post that why it failed to detect these ads in real time previous year, and that it may discover even more similar Russia-linked ads as it continues to investigate the matter.

How many people saw them? These accounts were linked to purchase of ads worth of $100,000, focused on highly sensitive socio-political issues of guns, rights of LGBT and immigration. It's possible that the 10 million number could be made up of people who saw multiple ads, but without exact figures, it's hard to tell.

As the drip, drip, drip of the Facebook-Russia scandal that rocked the 2016 presidential election continues, another damning revelation has emerged: some of the ads were targeted at residents in key battleground states.

Google shares finished Friday trading up 0.9%, while Twitter rose 0.1% and Facebook advanced almost 1.3%.

On Tuesday, The Washington Post reported that the nefarious advertisers used Facebook's custom audiences-sophisticated ad targeting-to try to reach promising targets.

That type of advertising platform gives Russian trolls the ability to target individuals most likely to share one of the posts with their friends, thus expanding the advertisements' reach. This is the first indication of which parts of the US the ads were targeting. Schiff said he intends to publish a representative sample of the ads.

Members from both parties said that there was a clear sophistication in the Russian ad campaign, and they said they were only just beginning to learn the full extent of the social media efforts. "These ads are timely, relevant and provocative".

Also of note, Facebook says that about 25% of the ads were never shown to anyone. Roughly 25% of the ads were never shown to anyone, because Facebook ad auctions are created to only reach people based on relevance.

Last month, responding to the invitations from US lawmakers, Mark Zuckerberg, Facebook's Chief Executive pledged to deliver the ads to investigators from the Congress looking into suspected Russian activities in the USA election but wasn't clear on the purposed time of delivery. He's since said he regrets those remarks.

The strategy mirrors what American businesses and political crusades have been doing in the recent years to furnish messages to possibly interested people online.

Shouldn't you stop foreigners from meddling in United States social issues?The right to speak out on global issues that cross borders is an important principle.

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