Published: Thu, November 30, 2017
IT | By Jonathon Greene

EA says why Battlefront 2 loot boxes didn't focus on cosmetics

EA says why Battlefront 2 loot boxes didn't focus on cosmetics

The politicians called the title a "Star Wars-themed online casino created to lure kids into an addictive cycle of gambling money for a chance to win game upgrades". "The biggest recent controversy has centered around EA's Star Wars Battlefront II, where early evidence suggests player anger over a mishandled loot box economy may in fact be impacting initial sales", said Cowen analyst Doug Creutz in a note to clients.

"We did some testing around the microtransaction model, but not enough to really understand the reactions that we ultimately got", EA Chief Financial Officer Blake Jorgensen said during Credit Suisse's 21th Annual Technology, Media, and Telecom Conference. "No offense to pink, but I don't think that's right in the canon".

"The one thing we're very focussed on and [Lucasfilm] are extremely focussed on is not violating the canon of Star Wars", Jorgensen replied. "We're not giving up on the notion of MTX", he said. He did say that they are working with Lucas Films to bring some cosmetics to Battlefront 2, but Battlefront 2 isn't like EA's IP they can't change it whenever they want, and he did say that different colored lightsaber might come in the future.

The best feeling in the world is that of Schadenfreude when you see a company like Electronic Arts suffering.

While the overall story within the game was engaging and exactly the kind of nostalgia fix a "Star Wars" fan can appreciate, it's when one finishes the campaign and moves on to the multiplayer matches that one comes face to face with the game's greatest issue: the loot crate system.

The Wall Street Journal reported that a high-level executive at Disney-Lucasfilm sent word to Electronic Arts that the film giant was unhappy with how the backlash was marring the image of its beloved "Star Wars" franchise. Movement is then registered by the game to make it look like the player is not AFK. Some people have more time than money and some have more money than time and you want to always balance those two.

We're not sure what direction EA is going to take from here, but hopefully the company finally learns where to draw the line in terms of the profit-making methods it implements in its games. Some people have more time than money, and some people have more money than time. While the company hasn't publicly confirmed if its coming to the second game, developer DICE acknowledged fan desire for it, saying, "It's on our list of things we're looking at daily. stay tuned". "The depth of the gameplay is incredible, the size of the game is unbelievable and we'll be adding in the next couple of weeks more content than we've ever added in a game before".

Like this: