Published: Fri, December 08, 2017
IT | By Jonathon Greene

Google And Amazon's Feud Is Getting Ugly - And Might Affect Customers

Google And Amazon's Feud Is Getting Ugly - And Might Affect Customers

The change for Echo Show takes place immediately, while YouTube is to come off Fire TV - which enables streaming of TV shows and movies - on January 1. Videos were displayed on its touchscreen without channel subscriptions, further video recommendations, and other features.

Customers are the ones losing out. Google's device is called Chromecast and has 36.9 million United States users, according to research company eMarketer, while Amazon's Fire TV has 35.8 million users in the US.

Alphabet Inc's (NASDAQ:GOOG, NASDAQ:GOOGL) Google and, Inc.

This kind of infighting isn't uncommon among streaming players.

The latest development coincides with the release of Amazon's Prime Video app for the Apple TV. You still can't buy an Apple TV from Amazon either. It's a rather annoying way to binge-watch.

Amazon Echo Show devices will lose access to YouTube. That, and cheaper devices, helped Roku become one of the top streaming-device makers in the US.

"This is a huge consumer issue, and I believe demonstrates the problem with such concentration of power with Google and Amazon", said Moorhead.

Maybe there needs to be streaming hardware neutrality like their needs to be net neutrality and these hardware streaming devices make both Google and Amazon nothing more than cable companies that are content providors just like Comcast/AT&T/others. It hasn't sold Google Chromecast devices (or Apple TVs) since 2015, because they were not compatible with its video service. After Amazon stopped selling some Nest products, Google once again yanked YouTube access from the Amazon Echo Show. Amazon has recently been making a heavy push into online advertising, an area Google has dominated for years.

The nail in the coffin, though, seems to be last month's decision by Amazon to stop selling Nest's latest products, too. For Amazon Echo Show owners, well, as you can see from the image above, your access has already been cut.

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", Google explained in a statement.

The news affects the Echo Show personal assistant (the Alexa model with a screen) which will be silenced immediately, with Amazon Fire TV dongles and boxes losing access by the end of the year. "We hope to resolve this with Google as soon as possible".

But according to unnamed sources cited by Engadget, the latest move from Google is due to Amazon offering a hacked version of YouTube for its Echo Show and Fire TV devices after a previous version of YouTube was taken down.

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