Published: Sat, January 13, 2018
Entertaiment | By Simon Arnold

Cindy Crawford Recreates Her Iconic Super Bowl Ad 26 Years Later

Cindy Crawford Recreates Her Iconic Super Bowl Ad 26 Years Later

This combination of photos released by Pepsi shows actress-model Cindy Crawford in a scene from her 1992 iconic Super Bowl Pepsi commercial, left, and a scene from her 2018 commercial which will premiere during Super Bowl LII on February 4. What we do know is that Crawford's son, Presley Gerber, will have a starring role and that the spot will include a new take on the famous 1992 Pepsi Super Bowl ad.

The ad marks the start of Pepsi's new global campaign "Pepsi Generations", which celebrates the soft drink brand's pop culture history spanning the course of 120 years. "I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot".

Crawford is aware that her Pepsi spot has become a pop culture classic.

Plus! In keeping with their return to their retro roots, the brand is bringing back its original can design from the era.

People-Cindy Crawford
Cindy Crawford to Reprise Iconic Role in Pepsi Ad With Son Presley Gerber

The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the United States of America meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history". However, the company said it may have put too much marketing emphasis on healthier beverages and planned to move marketing dollars back to Pepsi and Mountain Dew, the WSJ reported. Leading up to the game, fans can visit PepsiHalftime.com for behind-the-scenes looks into Justin's journey to the Pepsi Super Bowl LII Halftime Show. This is the sixth year Pepsi is sponsoring the Super Bowl Halftime Show. The spot ran in 1992, and 25 years later Crawford and Pepsi got together to do it all over again. It will also begin to promote the brand's decision to include retro packaging on all products, starting January 29.

The brand is also returning to its Pepsi Stuff loyalty program first released in 1996.

For the first six months of 2017, PepsiCo spent $110.3 million on Pepsi ads in the US, 8.5% less than the same period a year earlier, according to estimates from Kantar Media. The events will guide fans through the evolution of how Pepsi's history has connected with people over generations. The series will kick-off during Super Bowl LII in Minneapolis at Nicolette Island Pavilion (40 Power St, Minneapolis, MN 55401) featuring a private performance from breakout Country music duo LOCASH. To this day it's still one of the defining moments of her career.

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