Published: Tue, March 20, 2018
Finance | By Kristine Clayton

Google Lets Users Purchase Items Through Assistant And Search

Google Lets Users Purchase Items Through Assistant And Search

Internet giant Google is teaming up with leading United States retailers in a new initiative - Shopping Actions - that aims to helps them capture more online purchases from shoppers who might otherwise head to Amazon. All three platforms will now allow users to save their payment information and make instant purchases, with participation in the program being free and Google only requiring a piece of revenue in cases when sales are made.

The current default choice for many consumers is a Google search that ends with an Amazon purchase, analysts said. For instance, a shopper looking for decoration items for the home on their phone can see the listing of the same from a retailer and add that to their Express cart.

Google today announced the launch of a new program called Shopping Actions.

Google say that early testing indicates that participating retailers on average see an increase in total conversions at a lower cost, compared to running Shopping ads alone.

"We see ourselves as part of a solution for retailers to be able to drive better transactions. and get closer to the consumer", he told Reuters.

Over the past two years, mobile searches asking where to buy products soared by 85 percent, Alegre said.

It could create real competition for Amazon, if Google gets it right.

The Google Assistant lets you have a conversation with Google to help you get things done in your world from telling you about your day, to finding the fastest route to work, or just setting an alarm for the next day all in Hindi.

Later, when in the kitchen, they remember one more item that they missed, they can use the Google Home device to add that item to the same cart, and then order all items in one go.

Ulta Beauty's chief executive Mary Dillon said: "As a long term strategic partner, Google helps us build bridges between the digital and physical experiences we offer with last mile fulfillment that leverages our stores and expands our inventory across the Google Assistant and Search". Ulta sells makeup and skin care products from brands such as MAC, Estee Lauder and Clinique.

Target was one of the first retailers to test Google Express and expanded the offering nationwide previous year.

A Google search for "rubber duck" serves an Amazon link as the third result. Smart home devices are considered a very lucrative portion of e-commerce. All retailers will be able to access the program not just the big-box ones, a company spokesperson said.

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