Published: Tue, March 06, 2018
Finance | By Kristine Clayton

Walmart starts selling meal kits

Walmart starts selling meal kits

Watch out, Blue Apron.

Walmart's meal-kit line will be up against Blue Apron, which went public in June, and Amazon also started selling similar meals last July.

Walmart's push aligns with the efforts by traditional grocers, big box retailers and Amazon to move more aggressively into the meal-kit industry. They also do not require a subscription.

"Customers are busier than ever and we know getting a delicious dinner on the table can be a chore".

Walmart's kits will cost between $8 and $15, and range from one-step and-you're-done offerings like post roast to more flexible options that are pre-portioned kits like steak Dijon. "We're here to help", noted Tyler Lehr, SVP and general merchandise manager, Deli Services, Walmart U.S.

While Blue Apron shares fell almost 4% on the news, the company isn't the only one facing rising competition in the space. Albertsons acquired meal kit service Plated in September 2017 and is introducing the product into Albertsons stores; and Kroger is testing and producing new meal kit recipes through its recently launched Culinary Innovation Center. The healthy grocer was acquired by the online retailer for almost $14 billion past year. The company will also introduce United States dollars 15 meal-kit options in store, a product that was previously available exclusively online.

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