Published: Thu, April 19, 2018
IT | By Jonathon Greene

Best Buy, Amazon Announce Partnership

Best Buy, Amazon Announce Partnership

That's because the company has signed a deal with Best Buy to sell Fire TV Edition sets in United States and Canadian stores from this summer.

Starting this summer, Best Buy will launch over ten 4K and HD Fire TV Edition units from Toshiba and Insignia.

Amazon Fire TV's strong suit is, of course, the addition of Alexa that enables smart home control functionality and all of the intelligence Amazon has built into its smart assistant.

On the surface, the partnership seems to make a lot of sense.

Televisions with Amazon's Fire TV platform built-in have been around for the previous year but not on the scale expected for the coming months in 2018. The TVs expand on what you can do with a Fire TV stick, letting you see live TV alongside streaming options, detect devices connected to your TV, and consult a channel guide, to name a few features.

Seems fair. But this also is a trick that feels all too familiar-a bit like the Trojan horse being walked right through the gates of Troy.

In the future, Best Buy may carry TVs based on Amazon's Fire TV OS from other brands, including models that include direct access to Alexa.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", Bezos said in a statement.

Once the hardware's in the home, Amazon can use that to get consumers using Alexa, its smart home offerings and whatever comes next.

At a launch event Tuesday in Bellevue, Wash., Best Buy and Amazon executives declined to discuss the financial terms of their deal, the Wall Street Journal reported. I just hope they don't find themselves with a knife sticking out of their back at some point down the line. Media reports said that Bezos said on Tuesday the partnership could not have happened if the two companies did not trust each other.

Amazon Fire TV products have - since the beginning - come off as Amazon Prime machines. Worldwide variants of the TVs for other countries are yet to be announced.

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