Published: Sat, May 12, 2018
IT | By Jonathon Greene

The latest Snapchat redesign brings some sanity back to the platform

The latest Snapchat redesign brings some sanity back to the platform

After the service announced and then began introducing a large-scale redesign of its app late a year ago, more than a million people signed a petition calling for the app to switch back.

But users called the change confusing and many claimed they were using the service far less as a result - one tweet from reality star Kylie Jenner expressing such concerns sent the company's stock price tumbling.

To try and smooth things over, Snap hosted a number of publishers in NY and Los Angeles at day-long summits. "They're not your friend".

People weren't happy with the update - deeming it cluttered and confusing, with one publisher describing the NY summit - "There was a lot of venting, a lot of aired grievances".

Is Snapchats charm fading away?

Paul Hiebert, of YouGov, said the decline had "essentially wiped out all the positive consumer sentiment Snapchat has gradually built since the beginning of".

And we're back to chronological Snapchat. Snapchat's never-ending battle with Facebook-owned Instagram is another thing that's fuelling the fire.

But even this latest compromise does not appear to have appeased all the app's users, with many taking to social media to vent at yet another change. Last month, however, the company started testing a redesign of its redesign that again reimagines how Stories are portrayed.

Snapchat has rolled back some of its original interface changes to its iOS app for satisfying a vast number of users regarding the recent redesign. It's also eliminating the messaging inbox algorithm it used to prioritize some messages over others.

Snapchat's initial success came from its simplicity, but now it seems as though they took this for granted. A test suggests that the company could be bringing back snippets of the old version and merging them with the new app.

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