Published: Fri, June 08, 2018
Entertaiment | By Simon Arnold

Amazon to show live Premier League football matches

Amazon to show live Premier League football matches

Amazon has secured rights to show Premier League games from the 2019/20 season according to The Telegraph's Chris Williams.

In itsstatement, Amazon said the matches would be included in its Prime membership package, which includes faster delivery and various music and video streaming services.

In February 2018, the League sold five of the seven packages, with Sky Sports acquiring four packages, totalling 128 matches per season, and BT Sport one package, for 32 matches per season.

Announcing the deal, Premier League executive chairman Richard Scudamore said: "Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights". But Amazon's package includes the first December midweek round of matches and, most crucially, all the matches on Boxing Day.

It means that BT will, for the first time, be able to screen show multiple midweek Premier League matches on the same evening.

In addition Prime members can watch weekly highlights of all Premier Leagues games throughout the season.

The matches will be streamed via Prime Video UK at no extra expense to Prime subscribers, which otherwise costs £7.99 a month or £79 per year.

While only a handful of games, Amazon's acquisition is a further sign of its push into live sports broadcasting, a strategy for luring subscribers that threatens United Kingdom pay-TV incumbents Sky Plc and BT Group Plc.

The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time. He has been seeking to lure a deep-pocketed technology company such as Amazon, Facebook, YouTube or Netflix to help to continue to drive up earnings from media rights.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in global broadcast revenue from season 2019/20 onwards.

Amazon picked up one package, while BT secured the final batch of games to add to their original tally. From 2019-20, the start of the next three-year rights cycle, any increase in the current global rights package, which is inevitable, will be distributed according to league position. However, the entire auction has fallen short of the Premier League's hopes on revenue.

Under the new formula, the maximum a club can receive is 1.8 times the amount received by the lowest-earning club, the Premier League said in a statement.

There are still a number of overseas deals to be completed but it is expected that the Premier League will double the #3bn it received in overseas revenue from the previous three-year cycle.

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