Published: Thu, January 03, 2019
Entertaiment | By Simon Arnold

Bird Box inspires blindfolded fans in viral 'challenge'

Bird Box inspires blindfolded fans in viral 'challenge'

Apparently, die-hard fans are trying something called the "Bird Box challenge", where they - or their children - are blindfolded and try to do everyday things, despite not being able to see.

Netflix has once again demonstrated its prowess in capturing the social zeitgeist with a warning about the so-called "Bird Box Challenge": The company is telling people to not get hurt if they're emulating Sandra Bullock or other blindfold-wearing characters from "Bird Box", the post-apocalyptic thriller it released last month.

Numerous fans' attempts are unsuccessful, resulting in accidents, which has concerned the streaming Giant.

While some attempts have been risky - including one where a boy appears to fall down the stairs of a subway entrance - many have also been harmless imitation of scenes from the film.

The Netflix US Twitter account issued a caution on Wednesday, saying, "Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE". Netflix claims it has been watched by more then 45 million subscribers to date, although the service's viewing figures are not independently verified.

With most people home for the holidays and looking for stuff to do with their families, the movie quickly became a go-to and launched a thousand memes.

New York Magazine's Emily Yoshida even questioned the speed with which the memes appeared.

Bird Box proved to be one of the most popular movies of 2018 and it was certainly one of the most talked about.

Despite the alarm, there aren't a lot of examples of disastrous Bird Box Challenges.

Netflix has not commented on theory.

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