Published: Wed, March 27, 2019
Entertaiment | By Simon Arnold

With original content takes centre stage; News+, Arcade announced

As previously reported by Cheddar, Apple will publish games itself, but today's event didn't include news about specific first-party titles or efforts. Apple has commissioned programming from Jennifer Aniston, Reese Witherspoon, Oprah Winfrey and Steven Spielberg.

Apple TV+ also comes amid a shift in the company's profit, moving towards services instead of relying on hardware sales.

The most eagerly anticipated of the products is Apple TV Plus, which will place the company in direct competition with Netflix, Hulu, Amazon and others in the burgeoning business of providing online TV and movie content. Apple TV+ looks to compete directly with popular video streaming services such as Netflix and Amazon Prime Video.

It's unclear when Apple TV Plus will arrive on the Apple TV app. The service won't allow streaming play, but is more like a subscription service for games that can be downloaded from the App Store.

It will be available from fall 2019 in more than 150 countries around the world, including the United Kingdom and USA, and it will appear in its own dedicated section on the App Store app. The company said, "The Apple TV app personalises what viewers love to watch across their existing apps and services while developing a secure and comprehensive understanding of users' viewing interests".

Partners that Apple noted include Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman and ustwo, with Apple Arcade set to launch in 150 markets at the end of this year. Apple also announced Apple News Plus, an expansion to its News service that adds a wide selection of magazine subscriptions. That part of Apple's service is called Apple Channels.

An optional physical card is available, but in typical Apple fashion, it's a laser-etched titanium rectangle.

Apple also announced it was overhauling its news app, which Cook said is the number one news app in the world. "We're thrilled to give viewers a sneak peek of Apple TV+ and can not wait for them to tune in starting this fall".

A physical version of the card is also to be launched for use in locations where Apple Pay is not accepted.

Apple also announced a new $9.99 per month subscription service called Apple News + that will give users access to articles from more than 300 newspapers and magazines.

Apple's gaming efforts are quite different, focusing on bundled games for iPhones and iPads that can be accessed for a monthly fee.

One new aspect of the app is a dedicated kids section, which clearly took some cues from Netflix's children's UI.

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