Published: Thu, August 22, 2019
IT | By Jonathon Greene

May cost $9.99 per month, launch expected in November

May cost $9.99 per month, launch expected in November

This would put Apple TV+ in direct competition with the highly anticipated launch of Disney+, which premieres in the same month.

So far, Apple has only released trailers for the star-studded series The Morning Show and Ron D. Moore's return to science fiction, For All Mankind. Amazon patched things up with Google and recently launched Prime Video on Chromecast, for example, so anything's possible. Apple's service will launch globally in over 150 countries. Bloomberg said the company is hoping to hit $50 billion in annual services revenue by 2020. As interest rates are concerned, the Apple Card isn't a top tier credit card, with its variable APRs of 12.99% to 23.99% depending on credit worthiness. Bloomberg speculates one version of this could be Apple tying its subscription services to its iPhone upgrade program.

Apple hasn't announced pricing for Apple TV+, but is weighing $9.99 a month, the people said, which would match Apple Music and Apple News+.

Apple CEO Tim Cook plans to increase the company's digital content and cloud services presence, while reducing dependence on the iPhone. The budget for the first year of content was $1 billion, but has since expanded, the outlet reported.

That's far less than what Netflix is expected to spend this year. These are regarded as some of the most expensive TV shows ever made.

Apple's splurge has raised the bar for the price of television shows, industry executives say. The service will be rolled out in the US, Canada, Netherlands, Australia and New Zealand and will compete directly with Disney's streaming service.

Apple is also said to be considering a $9.99 monthly subscription price, with a free trial likely available as the tech giant begins to expand its library. Reese Witherspoon's character enters the scene as the new recruit brought in by the producers to save the show.

The Apple TV+ service, introduced by the Cupertino, California, company at a celebrity-saturated event in March, will spotlight exclusive content from and feature such boldface names as Steven Spielberg, Oprah Winfrey, Kumail Nanjiani and Jennifer Aniston.

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